---
title: "Catalog ads"
description: "Add price, offer and logo to every product image in your Facebook catalog, for dynamic product ads and Advantage+ catalog ads, from one product sheet."
url: https://kalpana.one/use-cases/catalog-ads
---

# Catalog ads

Branded creatives for Facebook catalog and dynamic product ads. Add price, offer and logo to every product image in your Facebook catalog, for dynamic product ads and Advantage+ catalog ads, from one product sheet.
Audience: Brands running Meta catalog ads.

## The job
Catalog ads show whatever photo is in your feed. Dynamic product ads pull each product's image straight from your catalog, so most of them are a bare packshot on white. Adding your price, offer and brand by hand means editing one image per product, and again every time prices move.

## Steps
1. Bring in the products: Connect Shopify or upload the same product sheet your catalog comes from, one row per product ID.
2. Design the branded frame: One template with the product photo, title, price, offer badge and logo, at the square size catalog ads use.
3. Preview, then export: Preview any product free, then export every image named by its product ID.
4. Upload to your catalog: Host the exported images and point your catalog's image column at them, or add them in Commerce Manager.

## Deliverables
- A branded image for every product in the catalog
- Price and offer filled from your feed
- Sale badges only where there is a discount
- Files named by product ID

## FAQ

**Does Kalpana update my Meta catalog for me?**
Not yet. Today the workflow is export, then upload. Kalpana exports the images named by product ID, and you upload them and update your catalog's image links yourself. A direct Meta Ads integration is planned.

**Which size should catalog ad images be?**
Square, 1080 x 1080 or larger, works across catalog ad placements. Each Kalpana template renders at the size it was designed at, so add a second template if you also want a vertical version.

**What happens when prices change?**
Update the sheet or re-sync Shopify, run the batch again and upload the new files. The layout re-flows for every product.

## Why add a frame to catalog images

A catalog ad shows the same photo a shopper already saw on your site. Put the price, the offer and your logo around it and the ad tells them why to buy today. The product stays the biggest thing in the frame.

## How the workflow runs today

Kalpana does not connect to Meta catalogs yet, so the workflow is plain export, then upload:

1. Run the batch from your product rows. Every product gets its image, named by product ID.
2. Download the ZIP, or save it to Google Drive, Dropbox or OneDrive.
3. Host the images and set each product's image link in your catalog feed to its new file, or add them in Commerce Manager.

Your dynamic product ads and Advantage+ catalog ads then show the framed image instead of the plain packshot.